Propaganda, Public Relations, and the Not-So-New Dark Age

by Stephen Bender and Brian Awehali
(from the online release of Tipping the Sacred Cow-The Best of LiP: Informed Revolt)

Edward L. Bernays birthed the public relations industry in the United States. His clients included General Motors, United Fruit, Thomas Edison, Henry Ford, the U.S. Department of State, Health, and Commerce, Samuel Goldwyn, Eleanor Roosevelt, the American Tobacco Company, and Proctor & Gamble. He directed public relations campaigns for every president from Calvin Coolidge in 1925, to Dwight Eisenhower in the late 1950s. He was, in the estimation of cultural historian Ann Douglas, the man “who orchestrated the commercialization of a culture.”

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Inventing Thanksgiving

by Brian Awehali (originally published on Britannica.com)

On Thanksgiving Day all over America, families sit down to dinner at the same moment—halftime.

—Unknown

Every year, as Thanksgiving approaches, I am filled with profound ambivalence. Even as a child, the standard Thanksgiving story always seemed too simple, too wholesome, and too peaceful to be true or truly American. Finally, past the faux-historicism of school textbook-styled Pilgrims and Indians, I was able to delve into the actual construction of the story of Thanksgiving. And, in this way, I learned just how fabricated and utterly bizarre this American “holiday” really is.

In 1621, at Plymouth Plantation on Massachusetts Bay, 50 Pilgrim settlers joined with at least 90 Native guests in a three-day feast which is now traditionally cited as the “First Thanksgiving.” In reality, this seasonal, quasi-secular New England harvest celebration was not repeated in Plymouth and was in fact forgotten until a reference to it was discovered almost 200 years later, in a contemporary book known as Mourt’s Relation. Contrary to the widely accepted, idyllic account of two cultures sitting down to share a meal in harmony, most 17th-century colonial images relating to Native Americans depict violent confrontation. It was only around 1900, when the western Indian wars had largely subsided due to a shortage of Indians left to kill—and when it was safe for Euroamericans to supplant fear with nostalgia—that the romantic Thanksgiving narrative most Americans today are familiar with took hold.

Thanksgiving Day provides an ideal opportunity to consider the formation of national identity and the concept of a civil religion. It’s also a living metaphor of the prevailing American model for immigrant assimilation and the ways in which history can be reinterpreted, and indeed wholly reinvented, to serve competing ethnic, patriotic, religious, and commercial ends. Continue reading